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INDULGING IN OUR NEUTRAL PALETTE

Meet the founders

Pale and Fade, the Neutral clothing store, is the perfect destination for those seeking elegance and comfort. Behind their stylish offerings are two creative minds - Jo, an interior designer and florist with an eye for colour and a love of soft, easy to wear clothing, and Izzie, a psychology student with a passion for fashion and jewellery. As mother and daughter, Jo and Izzie share a very close bond, complementing each other's talents and making PALE & FADE the ideal place to shop for quality pieces at reasonable prices.

Meet the team

Dedication. Expertise. Passion.

Welcome to PALE & FADE! Our team embodies the relaxed atmosphere that we set out to create: where family and friends are always important, and life doesn't have to be taken too seriously. We strive to provide an enjoyable and professional environment, where we can both have fun and work hard.

Pale & Fade, the online boutique that’s like no other. Our small, family-run business is dedicated to providing our customers with a shopping experience that is truly special. Our focus on quality, exceptional service, and genuine care means that we go above and beyond to ensure that every customer is satisfied with their purchase. We believe that shopping for clothes should be an enjoyable experience, and that’s what we aim to provide with every interaction. 

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